Brand Identity Project: Fundación Escala Común
In 2018, together with Mercedes Baldovino, we developed the brand identity project for Fundación Escala Común, a non-profit organization dedicated to applied research on childhood, parenting, and sustainable well-being in the city and territory. This foundation serves as a collaborative space aimed at promoting innovative projects centered on people, emphasizing the importance of creating an accessible city for everyone.
Our approach included the creation of a logo that reflected these values, as well as the development of a brand manual that established guidelines for the use and application of the visual identity. Additionally, we designed images for social media, illustrations, document templates, and merchandising products. We also developed the foundation's website, ensuring that its identity was coherent and recognizable across all points of contact with its audience.
This project not only aimed to establish a strong visual presence but also to contribute to the foundation's social purpose by facilitating the communication of its initiatives and values.
Web page https://escalacomun.cl/
